Privacy Policy

Equinet Inc., doing business as Trade90X (“Company,” “we,” “us,” or “our”), operates the website trade90x.com and the application app.trade90x.com (collectively, the “Service”). This Privacy Policy describes how we collect, use, store, and protect your personal information when you use the Service.

1. Information We Collect

Information You Provide Directly:

Account registration information (name, email address)
Payment and billing information (processed through our payment provider; we do not store credit card numbers)
Audit responses and results
Trading journal entries (trade data, P&L, setups, emotion ratings, rule compliance)
Morning check and readiness data
AI Coach conversation history
Contact and support communications
Starter Kit signup information (name, email)

Information Collected Automatically:

Device information (browser type, operating system, device type)
IP address and approximate location
Usage data (pages visited, features used, time on platform)
Cookies and similar tracking technologies
Referral source (how you found us)

2. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve the Service
Process your subscription and payments
Generate your audit results, scores, and tier classification
Power the AI Operator Coach with your trading data
Generate behavioral reports, scorecards, and analytics
Send you transactional emails (audit results, account confirmations, password resets)
Send you marketing emails (product updates, educational content) if you have opted in
Respond to your support requests and communications
Analyze usage patterns to improve the Service
Comply with legal obligations

3. Data Sharing

We do not sell your personal data to third parties. We may share your information in the following limited circumstances:

Service Providers:

We use third-party services to help operate the Service, including payment processing (Stripe), email delivery (Klaviyo, Wix), hosting (Vercel, Supabase), and analytics tools. These providers access your data only to perform services on our behalf and are contractually obligated to protect it.

Anonymized and Aggregated Data:

We may use anonymized, aggregated data (which cannot identify you personally) for research, analytics, product development, and marketing purposes. For example, we may publish aggregate statistics about trader behavioral patterns across our user base.

Peer Behavioral Data Sharing (Elite Plan):

If you are on the Elite plan and opt into peer behavioral data sharing, anonymized versions of your behavioral metrics may be visible to other Elite members for benchmarking purposes. Your name, email, account details, and specific trade data are never shared. You can opt out of this feature at any time in your account settings.

Legal Requirements:

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers:

If Equinet Inc. is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership.

4. Coaching Data

If you subscribe to VIP 1-on-1 Coaching, your coach will have access to your dashboard data, audit results, journal entries, and AI Coach insights for the purpose of providing coaching services. Coach access is limited to the data you have entered into the platform. Coaches are bound by confidentiality obligations.

5. Data Retention

We retain your personal data for as long as your account is active or as needed to provide you with the Service. If you cancel your subscription, we retain your data for 12 months in case you reactivate. After 12 months of inactivity, your trading data will be deleted. Account information (name, email) may be retained for legal and compliance purposes.

You may request deletion of your data at any time by emailing hello@trade90x.com. We will process your request within 30 days, subject to any legal retention obligations.

6. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit (TLS/SSL), encryption at rest, secure authentication, and access controls. However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

You are responsible for maintaining the security of your login credentials and for any activity that occurs under your account.

7. Cookies

We use cookies and similar tracking technologies to improve your experience, analyze usage, and support our marketing efforts. You can control cookies through your browser settings. Disabling cookies may limit your ability to use certain features of the Service.

Essential cookies:

Required for the Service to function (authentication, session management). These cannot be disabled.

Analytics cookies:

Help us understand how you use the Service (pages visited, features used). You may opt out.

Marketing cookies:

Used to deliver relevant marketing messages. You may opt out.

8. Email Communications

By creating an account or signing up for the Starter Kit, you agree to receive transactional emails related to the Service (audit results, account notifications, receipts). These are not marketing emails and cannot be unsubscribed from while your account is active.

You may also receive marketing emails (product updates, educational content, promotional offers). You can unsubscribe from marketing emails at any time using the unsubscribe link in any email or by contacting us at hello@trade90x.com.

9. Your Rights

Depending on your jurisdiction, you may have the following rights:

Access: Request a copy of the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete data.
Deletion: Request deletion of your personal data.
Portability: Request your data in a portable, machine-readable format.
Objection: Object to certain types of data processing.
Restriction: Request that we limit the processing of your data.

To exercise any of these rights, contact us at hello@trade90x.com. We will respond within 30 days.

10. California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To make a CCPA request, email hello@trade90x.com.

11. Children’s Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected data from a minor, we will delete it promptly.

12. International Users

The Service is operated from the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the United States. By using the Service, you consent to this transfer and processing.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or by posting a notice on the Service. Your continued use of the Service after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.

14. Contact

If you have questions about this Privacy Policy, contact us at:

Equinet Inc. DBA Trade90X

1603 Capitol Avenue, Suite 413

Cheyenne, WY 82001

hello@trade90x.com