Who actually profits from prop firm challenges
A funded trader who never breaches the rules and trades profitably is a cost to a prop firm, not a revenue source. That is not a conspiracy theory, it is the arithmetic of the arrangement. Revenue arrives from people paying to attempt, and from people paying to attempt again.
Challenges are not designed to be impossible. They are designed to be hard enough that most people fail, and to fail in a way that feels like nearly rather than never, because nearly is what buys a second attempt.
The full article covers where the revenue actually comes from, why resets are a feature rather than an accident, and the four habits that fail challenges and personal accounts alike.
For education only — not financial advice.
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